Minnesota Super Bowl Host Committee Names Willow Creek Middle School A Super School Breakfast Recipient
Wed Feb 15 00:00:00 CST 2017

ROCHESTER, MN – The Minnesota Super Bowl Host Committee (MNSBHC) Legacy Fund announced today that Willow Creek Middle School is a Super School Breakfast grant recipient. Super School Breakfast is a campaign to provide Fuel Up to Play 60 Breakfast-in-the-Classroom to elementary, middle and high schools in 52 communities across the state leading up to Super Bowl LII.

Super School Breakfast is a cornerstone of the Super Bowl Legacy Fund’s initiative to help Minnesota children build lifelong healthy habits. The campaign is in partnership with Fuel Up to Play 60 and the Midwest Dairy Council.

This morning Rochester Mayor Ardell Brede and students at Willow Creek raised glasses in a ‘milk toast’ to celebrate receiving $10,000 worth of equipment and infrastructure needed to provide an enhanced breakfast program for students.

“Super School Breakfast is an example of how Minnesota’s Super Bowl will positively impact kids in this community,” said Dana Nelson, Vice President of Legacy and Community Partnerships for the MNSBHC. “By delivering resources to make Breakfast-in-the-Classroom a reality, more kids have access to healthy, nutritious food that will give them a productive start and help them power through a healthy and active day.”

The Food Action Research Council (FRAC) reports that more than 140,000 students in Minnesota who are eligible for free and reduced school meals take advantage of lunch, but not breakfast programs; the report also notes Minnesota currently ranks 44th out of 50 states in offering school breakfast.

Allowing students to take breakfast to their class increases participation and helps remove the stigma associated with students reporting to the cafeteria to receive a free or reduced meal. Students who participate in school breakfast also show improved attendance, behavior and decreased tardiness.

“Minnesota dairy farm families have had a long-standing commitment to supporting the health and wellness of youth, and we are proud to help schools provide students with nutritious meals to start their day,” said Lucas Lentsch, CEO of the Midwest Dairy Council. 

The Super Bowl Legacy Fund’s Super School Breakfast initiative is funded by the NFL Foundation, the General Mills Foundation and the Minnesota Vikings. The Minnesota Super Bowl Host Committee is a private, non-profit corporation formed to plan and execute Super Bowl LII.

Read more about this initiative of the Host Committee.

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