MNSBHC Awards Legacy Grant to North Market Youth Wellness Project
Tue Jan 23 00:00:00 CST 2018

MINNEAPOLIS, MN – The Minnesota Super Bowl Host Committee (MNSBHC) Legacy Fund today awarded a $50,000 grant to Pillsbury United Communities to support its North Market Youth Wellness Project. North Market is a full-service grocery store and wellness center in North Minneapolis that opened in 2017. The unique, non-profit social enterprise brings three elements of community health to one location: nutritious foods, health care services and community wellness events and education.

The grant is part of the Super Bowl Legacy Grant Program, which is made possible each year by a $1 million contribution courtesy of the NFL Foundation and is complemented by the Super Bowl Host Committee. Through its 52 Weeks of Giving campaign, the MNSBHC has launched a year-long effort to make Super Bowl LII a statewide event by awarding 52 communities with grants that will help improve the health and wellness of young people in Minnesota.

The grant from the MNSBHC Legacy Fund will help North Market make nutritious foods and health care services affordable for families. The market will also offer classes and education on fitness and healthy lifestyles; services are especially focused on vulnerable residents and those who live in poverty. “The community of North Minneapolis has had limited access to health care services and healthy food sources for many years,” said Adair Mosley, Interim President and CEO at Pillsbury United Communities. “North Market is a new kind of grocery store that integrates social resources and a market into one place, and does so at a scale suitable to the challenges facing North Minneapolis. We are pleased to have so many supportive partners who are making this social enterprise possible – and we’re thankful to the Minnesota Super Bowl Host Committee for this grant, as it will help us provide health-drive resources to positively impact many young people in North Minneapolis.”

The community of North Minneapolis faces many social disparities, including poverty and steep unemployment rates. Leaders in the community are working to combat these issues through public-private partnerships that focus on increasing affordable services and healthy food that is located and provided within North Minneapolis.

In addition to healthy and affordable food, North Market will offer wellness classes for young people of color through interactive experiences in the store, food preparation courses that teach healthy eating habits, and activities and recreation on site. North Market will also provide health care services to the community’s diverse population, with focus on vulnerable residents, such as new immigrants and families living in poverty.

“We are pleased to support the North Minneapolis community and North Market in bringing nutritious foods, health care services and other programs to families and young people,” said Dana Nelson, Vice President of Legacy and Community Partnerships for the MNSBHC. “The 52 Weeks of Giving campaign is committed to making sure that hosting the Super Bowl in our state leaves a legacy for our children. North Market will play an important role to improving the health and wellness of young people of Minneapolis for many generations.”

The Minnesota Super Bowl Host Committee is a private, non-profit corporation formed to plan and execute Super Bowl LII. For more information visit and follow @mnsuperbowl2018 on Facebook, Twitter, Instagram and Snapchat.

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